Meet PETA — the AI operating system for property agencies.
One platform to capture, qualify and close: AI lead intelligence, a unified CRM, ads intelligence, webinar funnels and WhatsApp AI — purpose-built for developers, agencies and sales teams.
Everything your sales engine needs, in one place.
Most agencies stitch together a CRM, an ad manager, a chat tool and a dozen spreadsheets. PETA replaces the stack with a single AI-native platform — so a lead that clicks your ad is enriched, routed, nurtured on WhatsApp and tracked to closing, automatically.
The PETA platform
Modular by design — switch on what your team needs, from lead capture to post-sale.
AI Lead Intelligence
Every lead is enriched from public sources and social profiles, then scored and disambiguated — your agents call warm, not cold.
Unified CRM
One timeline per customer across ads, WhatsApp, webinars and viewings — no more lead leaking between tools.
Ads Intelligence
Meta ad spend, creatives and performance analysed in one dashboard — see live spend vs target and which creative actually converts.
Webinar Funnels
Run event-based funnels end to end: registration, reminders, attendance tracking and post-event conversion — fully automated.
WhatsApp AI
A 24/7 AI concierge answers, qualifies and books viewings on WhatsApp in the customer’s language — hand-off to a human anytime.
Investor Tools
AI market analysis, ROI and financial projections (the same engine behind PropertyLab Invest) to help clients decide — and to help you close.
Ads, landing pages, webinars and referrals flow into one inbox — deduped and enriched on arrival.
AI scores intent, answers instantly on WhatsApp and books the viewing while the lead is hot.
Managers see the full pipeline, agent activity and campaign ROI — and coach with real numbers.
Ready to run your agency on PETA?
See how PropertyLab Enterprise consolidates your lead-to-close workflow into one AI platform.